from the chilling-effects dept

Alexander Rhodes, the founder of the pornography addiction self-help group NoFap and repeat plaintiff, sued the parent company of Pornhub, Aylo, along with the University of California Los Angeles, two scientists, and an academic publisher for defamation. Filed in a court of common pleas in Allegheny County, Pennsylvania, and since removed to federal court by the defendants, the suit has gone under the radar by most news outlets.

I wrote for one of my publishers about the lawsuit but little coverage has picked it up. I hope that changes in the coming months as litigation advances in the case.

The lawsuit alleges a civil conspiracy bankrolled by Aylo to defame Rhodes and NoFap. Rhodes is a divisive figure in the wider anti-porn discussion as he believes that breaking “pornography addiction,” (which is not an accepted diagnosis in the DSM-5) requires participants to not engage in masturbation or watching pornography in a bid to “reboot” their brains. The theory is not supported by most science.

Nonetheless, he and his movement have gained traction over the years. Some sexual health experts started to scrutinize the claims of the NoFap philosophy as well as its supposed scientific basis. Because there has been some research pushing back on some of NoFap’s claims, lawyers for Rhodes claims it is proof of organized and explicit coordination to defame him. According to the lawsuit, Aylo is supposedly at the center of this scheme and allegedly paid off two scientists who have published critical research on NoFap. Furthermore, the complaint argues that UCLA and the academic publisher Taylor & Francis engaged in this defamation scheme by “aiding and abetting” the pair of scientists and Aylo by publishing the research.

This is a very weird lawsuit.

But what makes it weirder and more alarming than it is stems from the narrative pushed by the plaintiffs. In a bid to demonstrate the conspiracy, Rhodes presents a theory that the scientists and Aylo actively engaged in media pitches to dozens of journalists and other media personalities, including myself, to advance messages that disparage the NoFap company and its founder. Companies doing media pitches happen every day. Media pitches do not make anything into a conspiracy.

According to this theory, Rhodes alleges a coordinated media narrative that advances Aylo’s interests with the supposed end goal of… silencing this random dude who makes money off of telling people not to watch porn and jerk off. Even though Rhodes has the right to believe and communicate what he believes, it is quite a reach to insist that research and criticism of his beliefs and movement, including bog standard press coverage, amount to a conspiracy to defame.

Having people review strong claims is part of how academic research works. Having the media cover that research happens every day. It is silly to conclude that this turns it into a conspiracy.

And this week, Rhodes ramped things up a notch by claiming not just your garden variety conspiracy, but a RICO claim. Rather than go into the details of that, we’ll just point you to an archive of Ken White’s lawsplainer: IT’S NOT RICO, DAMMIT.

His lawyers mention about 38 people who have written or tried to write about NoFap and Rhodes in a negative light. Their coverage has been almost entirely critical of his claims. For example, my writing on NoFap has been critical in the context that it pushes and reinforces anti-pornography sentiments among social conservative groups and is a constituent faction of the so-called online manosphere. I have heard that some publishers of mine have been served up threats of legal action and/or retraction demands for my reporting and analysis about these groups.

Other journalists, like Gustavo Turner, have written on some of the more outlandish claims of so-called porn induced erectile dysfunction (PIED). PIED is not an official diagnosis, and is more likely to be related to underlying issues as pornography is wholly unlikely to contribute to erectile dysfunction among men. Turner was called a “collaborator” against Rhodes in the suit, even though Turner has never directly written about him, and defamation has to be of and about someone specifically. The article linked above, which is also mentioned in the lawsuit does not discuss Rhodes and only mentions “NoFap” in the context of a hashtag “phenomena,” not having anything to do with Rhodes’ organization specifically.

Others mentioned in the lawsuit include authors with bylines at other outlets like Salon, Rolling Stone, Vice, and many others. He mentions “disparaging” media communicated by LGBTQ+ figures like Dan Savage of the Savage Love podcast because Savage hosted one of the defendants on his podcast talking about her research.

The lawsuit is quite expansive.

While I am not a defendant in the case, I still feel that listing out the simple mentioning of Rhodes’ critics as part of the grand conspiracy is a form of intimidation. It’s not as direct, but Rhodes appears to be trying to put on notice those who scrutinize the claims he makes that they could be the next defendant added.

This chills speech and reporting on more than just Rhodes and NoFap. It speaks to wider sentiments in today’s culture about how the courts can be a weapon to censor journalists from doing their jobs.

Already I have heard from journalists who claim that publications are rejecting pitches about Rhodes and NoFap, with the implication being that the publications are worried about litigation threats for merely writing about him. It feels like a classic case of chilling effects via a SLAPP suit, and it’s why anti-SLAPP laws are so important.

What is ironic is that Rhodes accuses the defendants in this case of intimidation: buying off journalists and the very outlets they allege advances the talking points of an organized civil conspiracy against his business and personage. Journalists aren’t a part of the conspiracy. They’re just reporting on what’s happening, and sometimes that includes research results. And, yes, sometimes that includes criticism of companies like Aylo for bad things they’ve done as well. Because journalists are reporting the news, not engaged in a grand conspiracy.

A thoughtful, reasonable, reflective person might take the time to personally reflect on why so many articles question the narrative he’s pushing. Others, however, might just claim a conspiracy against them.

Michael McGrady covers the tech and legal sides of the online porn business.

Filed Under: alexander rhodes, conspiracy, defamation, free speech, journalism, porn addiction, reporting, rico, scientific research, slaap
Companies: aylo, nofap, ucla