Three Aussie brands got high marks in our analysts’ ratings in the first quarter of 2026, with one scoring 98 out of 100 points. Scroll on to discover all five of the best-rated brands this season, which we suggest bookmarking for the next time you need to invest in clothes or jewellery.

Why do we rate brands?

Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion and beauty brands from around the world.

Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Every month our analysts rate new brands and review existing ratings to ensure you’re still getting the most accurate and up-to-date information about the progress a brand is making. You can find all the new and updated brand ratings in our app or the directory.

Out of the 362 brands that our analysts rated in January, February, and March this year, just 28—or 8%—scored “Good” and “Great”.

That the majority of brands don’t score either of our two highest ratings is nothing new, and it means that most labels either aren’t doing enough to be more responsible, or they’re not being transparent enough about what they are doing. Good On You only rates brands based on the information they make public, so if it’s not available for everyone to read, we won’t consider it.

What’s more, all of the top-rated brands in this list are small, while the worst-rated, which you’ll find further down, are all large brands. This reinforces a pattern that we’ve been seeing for years: despite having more purchasing power and influence to effect change, bigger businesses commonly fall short of the level of transparency and impact they ought to have.

This quarter, check out Serpent and the Swan, a jewellery brand based in Sydney, Australia, which creates deeply personal keepsake items including necklaces, rings, bracelets and earrings. Everything is crafted by hand to order, and uses recycled fine metals. Topping the list with 98 points out of 100 in our rating analysis is Goodnap, another Aussie brand that prioritises equitable employment opportunities and lower impact materials for its sleepwear. Elsewhere, Purusha People and BJ’s PJs are two more sustainable brands that’ve already been rated highly and have improved their scores in our most recent review.

Scroll on to meet all five brands, then take note of a handful of businesses that scored zero for their lack of transparency, and which “We Avoid”.

Meet 5 top-scoring newly rated brands

Goodnap

Australia-based Goodnap makes sleepwear from lower impact materials and prioritises more equitable employment for the workers in its supply chain. The brand is also vegan and traces most of its supply chain.

See the rating.

Shop Goodnap.

All We Remember

All We Remember is a US brand founded on the basis that “marrying innovative design and responsible ecological production is the best way forward”. Its clothes are gender-neutral and made with lower impact materials and local manufacturing.

See the rating.

Shop All We Remember.

BJ’s PJs

Australia-based BJ’s PJs was founded with the mission to create minimal, comfortable, and supportive lounge and sleepwear using lower impact materials. It manufactures its garments locally to reduce the impact of shipping, and traces most of its supply chain.

Find its clothes in sizes XS – 4XL.

See the rating.

Shop BJ’s PJs.

Purusha People

Purusha People adds dainty details to its range of activewear. The organic plant-based pieces will wick away sweat and keep your practice at that perfect level of “chill”.

Purusha pieces are stocked in sizes XS-4XL.

See the rating.

Shop Purusha People.

5 recently rated brands that score ‘We Avoid’

113 out of 362 fashion and beauty brands rated in Q1 received our lowest score, “We Avoid”—that’s 31%. These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or concrete action across their supply chains. Here are five brands that ranked lowest of all the ones rated “We Avoid” and received a score of zero against our methodology:

Urban Revivo

Gerry Weber

Documents Beauty

Gas Jeans

Cotton & Silk

Editor's note

Feature image by Serpent and the Swan, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion and beauty brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.