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Shopping for more sustainable kids’ clothing is tricky, so we’ve rated and curated these “Good” and “Great” brands from around the world to make things easier.
From buying gifts to outfitting growing kids, we’ve got you
Staying committed to your ethical fashion values when shopping for an entire family can be a real challenge—especially when young ones grow out of garments so quickly. Big chains offer cheap children’s clothing for children, which could be useful as they grow—but chances are that shopping from these places will compromise your morals as a conscious consumer.
These days, there are lots of great second-hand retailers and community swap shops for kids’ clothes (or you could even exchange items with other parents in your network), but if you’re in need of something new—or perhaps a baby shower gift—then look no further than this guide.
Each brand in this more sustainable childrenswear guide is rated either “Good” or “Great” in the Good On You directory, meaning they’re committed to the ethical and environmental issues you care about. Read on to discover our favourites.
We’ve split this guide into regions so that you can choose the brands that are closer to home, but do note that many of the brands listed here ship worldwide.
Smartwool
Smartwool is a Colorado-based outdoors brand that makes base layers and clothing from merino wool, which is certified by ZQ Merino. The brand is best known for its performance merino wool ski socks.
Sustain by Kat
Sustain by Kat produces timeless organic women’s and children’s clothing, dyed with plants. This is a brand that really cares about the environment. It uses more responsible materials, including GOTS certified organic cotton, and uses only lower impact, plant based dyes, which is better for you and the planet. It’s possible to have clothes that also care for you with Sustain by Kat’s “clothing with a conscience”.
Sizes available for babies, toddlers (1-3), and children (3-12).
Q for Quinn
Q for Quinn offers more sustainable, non-toxic, and eczema-friendly clothing for all ages. Its essentials are made using organic, more responsibly sourced materials.
Sizes available for babies, toddlers (1-3), and children (3-12)
Patagonia
Patagonia is a brand that truly lives and breathes the great outdoors. It makes clothing for trail running, climbing, mountain biking, surfing, skiing, and snowboarding. Patagonia has “Good” labour practices, and uses recycled, rather than virgin, polyester. It has also committed to reducing its energy use and emissions.
Sizes available for babies, toddlers (1-3), children (3-12), and teens (13-18).
Conscious Step
Conscious Step creates premium fair trade, organic vegan socks and clothes which support great charities. The US brand is committed to lasting social and environmental change and every step it takes in its production process supports farms and factories with fair wages, safe facilities, and lower-impact materials.
Sizes available for toddlers (1-3), and children (3-12).
Mightly
Mightly makes organic cotton and fair trade certified children’s tees, leggings, dresses, pyjamas, hoodies, and more. Its facilities are Fair Trade USA certified and made from a high proportion of eco-friendly materials including Global Organic Textile Standard (GOTS) cotton.
Sizes available for babies, toddlers (1-3), children (3-12) and teenagers (13+).
Katla
With a modern aesthetic where style meets sustainability, Katla is a loungewear brand creating timeless essentials across menswear, womenswear, and kidswear. Stemming from its ethos to minimise fashion’s impact on the environment, it follows anti-waste manufacturing principles in its limited production runs. Using innovative, lower-impact materials, it draws design inspiration from its Nordic roots offering luxurious conscious comfort.
Sizes available for babies, toddlers (1-3), and children (3-12).
MATE the Label
MATE the Label creates clean essentials made with GOTS certified organic fabrics and low-impact dyes. Its goal is to offer women, and now children, everywhere a clean product that is just as beautiful as it is sustainable. It is proudly female-founded and is predominately operated by women. This US brand also manufactures locally to reduce its carbon footprint.
Sizes available for babies, toddlers (1-3), and children (3-12).
tentree
Canadian brand tentree believes big change starts small. Small as in bringing your reusable bag to the grocery store, making fewer, more thoughtful purchases, and choosing to purchase more sustainably when you do. The brand plants ten trees for every item purchased to help regenerate ecosystems and provide planting jobs in communities around the world, and has already planted over 65 million trees.
All tentree’s products are created with an Earth-first approach, meaning they’re made in fair, safe working conditions, and constructed using lower-impact and recycled materials.
Sizes available for babies, toddlers (1-3), and children (3-12).
éclipse
éclipse creates climate control UPF 50+ clothing essentials and accessories to help keep the whole family sunsafe. It manufactures locally to reduce its carbon footprint, and its entire product range is vegan-friendly.
Sizes available for babies, toddlers (1-3), and children (3-12).
Jackalo
Jackalo creates organic and ethical playclothes for kids. It uses a high proportion of eco-friendly materials including Global Organic Textile Standard (GOTS) certified cotton, and reuses all of its offcuts to minimise textile waste!
Sizes available for children (3-12) and teenagers (13+).
Orbasics
Orbasics is a stylish and simple German clothing brand that turns the softest organic cotton into gorgeous clothes that last. Born from a desire to seek out high-quality, gender neutral organic clothes for her daughter, founder Lilija took matters into her own hands. Orbasics thoughtfully chooses more ethical and responsible options from harvest to production, using 100% GOTS certified cotton and certified local production partners.
Sizes available for babies, toddlers (1-3), and children (3-12).
Josette la Chouette
Josette la Chouette is an online store that designs beautiful baby wearing scarves and organic cotton t-shirts for kids, combining quality workmanship with graphic originality.
Sizes available for babies, toddlers (1-3), and children (3-12).
Coq en Pâte
This children’s accessories and fashion brand places ethics in the heart of all creative processes. It uses a high proportion of lower-impact materials including GOTS certified cotton, and most of its supply chain is either independently audited or visited by the brand.
Sizes available for babies, toddlers (1-3), and children (3-12).
NIKIN
A tree is planted every time you purchase a NIKIN product. And with the brand’s Kids Collection, your little ones are well equipped to develop a love for nature at an early age.
Sizes available for toddlers (1-3), and children (3-12).
Kampos
Kampos is a luxurious Italian brand that believes in creating a world with integrity and conscience—now and for future generations. The brand aims to raise awareness of overfishing and marine pollution, and makes clothes from recycled plastic bottles, fishing nets, and other lower-impact organic fabrics.
Sizes available for toddlers (1-3), and children (3-12).
TWOTHIRDS
TWOTHIRDS describes itself as a brand for people who are awake and aware of the immense value of our oceans, but also have a thirst for style and substance. It manufactures all its products locally to reduce its carbon footprint, and it audits all of its final stage of production.
Sizes available for children (3-12).
Beaumont Organic
Beaumont Organic is a UK-based slow fashion brand that blends simple style with more responsible production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji.
Sizes available for babies.
Pop My Way
Pop My Way is a GOTS certified brand that features mix-and-match baby essentials designed to “pop” onto the garment. This UK brand’s modular and versatile designs take the stress out of getting your little one dressed with elements you can switch in and out.
Sizes available for babies.
PANGAIA

Offers
PANGAIA – Sale
Curated selection of icons, essentials, and new arrivals. Limited stock available – don’t miss your last chance to shop these pieces. Up to 50% off. (Ends: 31 JUL)
PANGAIA designs products for living in any situation, sustaining your basic needs with smart technology and utilizing recyclable elements wherever possible.
Sizes available for babies, toddlers (1-3), and children (3-12).
Frugi
Frugi is a British label that specialises in bright, wearable organic clothing. There are plenty of playful designs as well as classics. Frugi has you covered for maternity wear and nursing clothes, as well as baby and children’s wear. We love the distinctive designs and commitment to putting the planet first.
Sizes available for babies, toddlers (1-3), and children (3-12).
Stella McCartney
A member of the Ethical Trading Initiative and Sustainable Apparel Coalition, Stella McCartney has set some excellent environmental standards across the luxury fashion industry. Stella uses some lower-impact materials, including recycled polyester and organic cotton, and has a strategy in place to reduce waste across its entire supply chain. It has also adopted the ETI Code of Conduct that includes a living wage definition.
Sizes available for toddlers (1-3), children (3-12), and teenagers (13+).
Australia and New Zealand
Aster & Oak
Aster & Oak is a West Australian brand that offers a unique collection of soft, certified organic cotton baby clothes and bedding.
Sizes available for babies, and children (1-5)
NICO
Established in 2012 by Lis Harvey, NICO celebrates minimalism and understated luxury. The brand brings high quality basics and underwear to the Australian fashion landscape, featuring clean lines and luxe fabrics. NICO’s factories are signatories to The Bangladesh Fire and Building Safety Accord and are compliant with BSCI and certified with WRAP.
Sizes available for babies, toddlers (1-3), and children (3-12).
Oobi

Offers
Oobi – Full Priced
From everyday play to parties and special occasions, our pieces are made from 100% cotton for comfort and durability. Exclusive 25% off with code OOBIGOOD25 (Ends: 3 AUG)
Checkout code: OOBIGOOD25
Oobi is an Australian girl’s fashion, swimwear, homewares and lifestyle brand. In addition to creating stylish clothes for children, the brand uses lower-impact non-toxic dyes throughout its range. It doesn’t use animal products. Oobi uses sea freight to transport products to reduce its climate impact.
Sizes available for babies, toddlers (1-3), and children (3-12).
Loop Swim
Founded by two women from the US and India and headquartered in Shanghai, Loop Swim is a brand on a mission to close the loop on waste and promote circular design. It transforms post-consumer plastic bottles into phenomenal REPREVE UP50+ sun protective swimwear for men, women, and kids. Its trendless, high-quality designs are developed to retain shape and colour swim after swim.
Sizes available for toddlers (1-3) and children (3-12).
SeamsFriendly

Offers
SeamsFriendly – Most Loved Designer Styles
These styles have been custom-made for hundreds of women, each to her exact measurements. Not off-the-rack. Made by artisans, made when you order, made for you. Exclusive 10% off with code SF-GY10 (Ends: 30 JUL)
Checkout code: SF-GY10
SeamsFriendly celebrates all sizes and creates beautiful tailored pieces for all body types. It focuses on function and utility in its designs and uses lower-impact materials like organic cotton and linen. What’s more, the brand’s clothes are fully customisable, so you can change up the neckline, sleeve or garment length, and much more across its whole array of clothing.
The brand’s children’s sizing range is bust: 18″-28″, waist: 19″-26″, or you can order custom sizing at no extra cost.
Editor's note
Feature image via Orbasics, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.
We updated this article on 13 July 2026: This article was first published in 2016. Our editors frequently make updates to articles to ensure they’re up to date. We updated the brands and products featured to reflect those with recent ratings.
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