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The Amelia meme has got the Guardian and LBC both coping and seething this week, so we immediately know it must be a good thing.
But what is it? Allow me to explain for those less chronically online than I.
Recently Prevent decided to take a break from the tricky work of nipping Islamic terrorism in the bud, and dedicated some time to funding and promoting a video game called Pathways, aimed at young people who may find themselves having naughty thoughts about controlling our borders.
I’m calling it a video game, the makers call it a “youth-centred interactive learning package for education on extremism, radicalisation and Prevent”. Not to be confused with a ‘learing’ package, which is something one only finds in parts of Minnesota.
The player takes on the role of Charlie, who is referred to as “they” throughout, and is confronted with such presumably common scenarios as what to say when a black colleague outperforms you. If Charlie blames “immigrants taking our jobs”, we are informed: “The teacher let Charlie know that the school has a zero tolerance on hate speech [sic].” Though apparently not “a zero tolerance” on bad syntax.
In another example, Charlie is confronted by a video claiming Muslim men are taking emergency accommodation from veterans. “They” (Charlie) are (is?) given a choice whether to scroll past or engage. If “they” foolishly pick the latter, “they” receive the message: “Unfortunately, Charlie didn’t realise that some of the groups they were engaging in were actually illegal.”
So not only are you stuck being a grammatically incomprehensible plural, you must now go directly to the Starmer gulag.
One of my favourite parts of the game is the caption: “They also started receiving extra support at college to ensure they had someone to talk to openly about ideological thoughts.” The picture shows Charlie with a friendly (i.e., non-white) counsellor presumably purging ‘their’ mind of bad ideology. Of course, making a deeply dystopian video game for young people to cure them of concerns about immigration is not ideological in any way.
But what of our heroine? Well, one of the characters “they” encounter in the game is the permanently angry (i.e., white) Amelia. She does various evil things, such as roping Charlie into a protest about “the erosion of British values”, a wicked concern shared by the majority of the country.
With reassuring inevitability, the ‘online Right’ have taken the angry, purple haired ‘goth girl’ Amelia and turned her into a charming advocate of remigration, with the manner of an Enid Blyton character and the technological advantages of Grok.
She throws tomatoes at Keir Starmer, time-travels to the tranquility of 1960s London, and, in a Street Fighter 2 style game, defeats a ‘Bradford Man’ in hand-to-hand combat.


4 months ago
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