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Finding maternity and nursing clothing for during and after pregnancy is tricky at the best of times. But what about more ethical and sustainable maternity brands? Here’s what we came up with.
Maternity clothing that cares for you and the planet
When you’re growing a little human being inside you, you want comfort, wiggle room, support, and clothes that don’t carry harmful chemicals. And you still want to feel stylish. While more ethical maternity clothing brands are hard to come by, we’ve found these fantastic top rated maternity brands that will keep you cool and comfortable, while looking great. They also go out of their way to make sure the planet along with its people and animals will be there in the future for your little one to enjoy.
Before buying new, a great first step is to see what you already own that can do the leg work for your maternity closet. Things like leggings, cardigans, roomy or wrap dresses, and stretchy tops and jumpers don’t need to be maternity specific to see you through your pregnancy, especially in the earlier months. Secondhand maternity options are also plentiful online or in store—check out Retykle for curated pre-loved maternity items.
And you could even see if your parent friends have any maternity clothes lying around they would let you borrow for the duration. But if you do need to buy new, the options below are worthy investments for the conscious parents-to-be or nursing parents.
More sustainable maternity clothes
SeamsFriendly
SeamsFriendly creates beautiful tailored pieces for all body types. It focuses on function and utility in its designs and uses lower-impact materials like organic cotton and linen. What’s more, shoppers can customise the brand’s designs to their exact preferences—change the neck style, depth, sleeve length, garment length, fabric, and more on anything in its array of clothes.
The brand’s product sizing is customisable (for womenswear: bust size range 26″-70″, waist size range 19″-63″, including petite, regular, and tall heights; and for menswear: chest size 34″ to 76″ and above with free custom sizing) to ensure you always find the perfect fit. There’s a kids range (bust: 18″-28″, waist: 19″-26″) available too.
Petit Pli
Petit Pli designs award-winning clothes that grow with children. They’re engineered for play, planet and purpose; blending aerospace innovation with more ethical manufacturing to reshape fashion for the next generation.
Underprotection
Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.
You can find the full range in XS-XL.
Sorella Organics
Australian brand Sorella’s certified organic sleepwear range includes tops, pants, wraps, nighties, as well as maternity wear. The label’s founder Anna McGregor has a background in international human rights work. This is obvious with her use of Fairtrade certified cotton, and it ensures strict social standards are met in production and trading. Best of all, purchasing the clothing won’t make you cry over your bank balance.
Find the range in sizes S-XL.
Q for Quinn
Q for Quinn offers more sustainable, non-toxic, and eczema-friendly clothing for all ages. Its essentials are made using organic, more responsibly sourced materials.
BJ’s PJs
Australia-based BJ’s PJs was founded with the mission to create minimal, comfortable, and supportive lounge and sleepwear using lower impact materials. It manufactures its garments locally to reduce the impact of shipping, and traces most of its supply chain.
Find its clothes in sizes XS – 4XL.
Subset (Knickey)

Above-Belly Brief – Ships internationally from the US
Made in a Fairtrade certified factory, US brand Subset’s organic cotton underwear sets are some of the best in the responsible fashion market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibres into insulation and rug pads. Sending in your old undies will not only help cut down on the amount of fibres that wind up in the landfill, but it’ll give you the freedom to buy new, responsibly made sets.
Find most items in sizes 2XS-4XL.
Eco Intimates
Eco Intimates is a basics brand that features organic cotton lingerie, intimates, and sleepwear for women who care about their bodies and the Earth.
Find the loungewear in XS-2XL, and some lingerie up to 4XL.
More sustainable options from non-maternity ranges
These more ethical brands might not necessarily have dedicated maternity ranges, but they are loved for their top quality materials and designs that can accommodate your changing body shape.
Christy Dawn

The Dawn Dress (available in a variety of prints) and in Extended Sizing
Christy Dawn is a minimalist showroom for vintage-inspired women’s clothing and footwear, locally made with surplus fabric. The US brand rates “Great”, making it a fabulous option for your wardrobe.
Find the clothes in standard sizes XS-XL, or shop the Extended and Petite collections.
Indilisi
Indilisi creates clothing with a strong focus on heritage crafts and handweaving, using surplus fabrics sourced from deadstock material.
Oobi
Offers
Oobi – Easter Collection
Discover adorable and comfortable Easter dresses for girls at Oobi featuring playful prints, soft breathable fabrics and stylish outfits. Exclusive 10% off Easter Collection with code OOBIEASTER10 (Ends: 2 APR)
Checkout code: OOBIEASTER10
Oobi is an Australian girl’s fashion, swimwear, homewares, and lifestyle brand. In addition to creating stylish clothes for children, the brand makes sure it uses low-impact non-toxic dyes throughout its range. It also uses no animal products and opts for sea freight to transport products to reduce its climate impact.
Seek Collective
Seek Collective is a US brand of thoughtfully made items with a dedication to transparency, authenticity, craft, and sustainability. Seek is focused on establishing connections between art, product, consumers, process, and makers. Its items are made in India through partnerships with like-minded communities and people.
Find most products in XS-L, with an extended sizing range up to 4XL.
Editor's note
Feature image via SeamsFriendly, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion and beauty brands’ impact on people, the planet, and animals.
We updated this article on 30 March 2026. Our editors frequently make updates to articles to ensure they’re up to date. We updated the guide and refreshed our selection of brands to ensure we’ve included those with recent ratings.
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