For Meerut’s bugle makers, this means several significant changes. Fake, duplicate instruments can no longer be marketed as Meerut bugles. The tag also elevates the product’s brand value, encouraging the buyers — including government institutions — to seek certified instruments.

GI-tagged products also gain entry into global exhibitions, cultural fairs, and heritage showcases, opening new commercial avenues for the makers.

Most importantly, it formally documents the craft, giving artisans recognition that had been missing for generations. However, challenges persist.

Artisans feel that the significance of the GI tag was associated with sustained government support—marketing assistance, online marketplace access, training for younger craftsmen, and easier credit facilities.

While the identity is now protected, the craft’s survival will ultimately depend on the demand and also the customers' preference for authentic instruments over imitations.

Yet, the mood in Meerut is optimistic.

For the first time in decades, craftsmen see a path toward the revival of the craft. As the sound of the bugle continues to echo across military grounds, parades, and national ceremonies, Meerut’s artisans hope for a global recognition of the craft, its heritage, and dedication behind each handcrafted note.

For them, the GI tag is not only an honour but also the beginning of a new chapter for a craft that has served the nation for generations.