Sales of MAGA merchandise have nosedived in some retail stores across the U.S., with sellers attributing the slump to the state of the economy under President Donald Trump.

Many retailers specializing in Trump-related clothing and memorabilia have seen sales drop as the president’s approval rating has also plummeted amid the war in Iran, and as Americans continue to struggle with the cost of living, the Wall Street Journal reports.

Some MAGA stores have even had to close permanently due to weak sales, according to the newspaper.

“You get used to good money, and you still want to make it,” Donald “Whitey” Taylor, who runs and owns Trump Town USA in Boones Mill, Virginia, told the outlet. “Today, the economy is just not worth a crap anymore.”

Taylor’s store, a former church, used to bring in more than $15,000 a day at its peak in 2024, the businessman said. Now the 76-year-old said he averages $1,500 a day, which he put down to high gas prices and persistent inflation, the Journal reports.

Still, the Trump-supporting businessman anticipates the store will see a resurgence of sales in January 2029 from “nostalgic MAGA supporters” at the end of the president’s second term. “They’ll all be back. It’s going to be awesome,” Taylor said.

In Tennessee, the Trump Store Manchester shut down reportedly due to weak sales and high operating costs, an employee said. The store only saw about 12 customers a day during its final three days of trading, the former staff member added.

Trump’s supporters aren’t buying as much MAGA merchandise as they used to, according to Liz Hall, an independent sales representative in Syracuse, New York.

Hall told the Journal that sales for Trump apparel began to drop off after his re-election, but after the president launched the U.S. attack on Iran at the end of February, sales “took a nosedive.”

Read More: MAGA merch is ‘just not worth a crap anymore,’ according to sellers