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PROTECT YOUR DNA WITH QUANTUM TECHNOLOGY
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Discover our round up of more sustainable clothing brands from Denmark, Sweden, Norway and Finland doing responsible fashion in style.
Simple yet beautiful style
The Nordic countries are known for their clean and minimalistic designs, aiming to improve everyday life with the modernist mantra “form follows function”. Fashion from the region is known for often sticking to the same principles—simple yet beautiful. But what about sustainable, too? Here are some of our favourite more sustainable fashion brands from Denmark, Sweden, Norway, and Finland doing ethical in style. All of these brands have received a “Good” or “Great” rating in our world class methodology, meaning they prioritise workers, the environment, and animals along their supply chains. But before we get to the list, what does a better brand actually look like?
What makes a better brand?
Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.
It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.
A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.
Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.
Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.
So if you live in the Nordic countries or want to support brands from Finland, Sweden, Denmark, or Norway, you might wonder which clothing brands are doing better. Here we’re shining a spotlight on the best more ethical and sustainable clothing brands that are rated “Good” and “Great” by our first-class methodology. In the list, you’ll find both accessories and clothing labels that all cater to different styles, including womenswear and menswear, and kidswear too.
Curious about brands in other regions? Check out our editors’ favourite brands from:
- the UK as a whole (and London)
- the USA (including California, LA, and New York)
- Canada
- Europe, Germany (including Berlin), Belgium, Spain and Portugal, Italy (including Milan), France (and Paris), the Netherlands, and Switzerland
- Australia and New Zealand
- India
- Japan
Brands from Denmark
Underprotection
Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.
You can find the full range in XS-XL.
Aiayu
Danish luxury brand Aiayu offers building blocks to a conscious home and wardrobe, with an emphasis on quality and time enduring designs. Established in 2015, Aiayu products are created with care for the environment, its workers, and the wearer. The brand embodies its belief that the combination of a product’s origins, more sustainable production, and environmental impact are equally as vital as its aesthetics.
Find most items in sizes XS-L.
Colorful Standard
Colorful Standard is a Danish clothing brand that makes organic fashion essentials for men and women. The brand doesn’t care much for seasons or trends, instead, it creates timeless and long-lasting products to avoid the downward spiral that is over-consumption.
Find most items in sizes XS-2XL.
Tomorrow Denim
Launched in Copenhagen in 2018, Danish brand Tomorrow Denim is the world’s first denim brand certified by both the Nordic Swan Ecolabel and the EU Ecolabel. The brand’s mission is simple: to prove that great style and a sustainable mindset go hand in hand.
Find most items in sizes 34-42.
Icebug
Founded in Sweden, Icebug makes shoes for the outdoors including hiking and trail running sneakers, using lower impact materials.
RESIDUS
REDISUS was founded in Stockholm, Sweden 2017 with a vision to create more ethical, sustainable and long-lived garments. The brand designs with a clean aesthetic, inspired by women’s everyday lives and needs.
Find most items in sizes XS-XL.
Houdini
Houdini is a functional sustainable outdoor clothing label for men, women, and kids. It uses a medium proportion of eco-friendly materials in its range, including recycled materials. Find the range in sizes 2XS-XL.
Tripulse
Tripulse is a Swedish activewear brand on a mission to create high performing activewear that protects our planet and its people. The brand believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, become their best selves, make bold moves, and change the world for the better.
Find most items in sizes XS-6XL.
ASKET
Stockholm’s Asket challenges every design and industry rule in order to bring you wardrobe essentials free from compromises, but full of love. Aiming at perfecting the essential menswear wardrobe, the brand uses low-impact dyes and monitors its workers health and safety by visiting 100% of its final stage production suppliers.
Rave Review
Rave Review is a Swedish upcycling clothing line that demonstrates works to combine remake and high-end fashion. All items are sourced and produced in Europe, and can be found in sizes in sizes XS to M.
Holzweiler
Holzweiler is an Oslo, Norway-based brand that houses ready-to-wear fashion and accessories across menswear and womenswear.
Find most products in XS-XL.
INTOA design
INTOA design is a Finnish brand founded in 2010. The brand creates handmade unique accessories and home textiles using as many recycled materials as possible. The aim is to make ecological, beautiful, and more sustainable products from materials already in use. INTOA design also makes most of the products to order, avoiding unnecessary stock.
Editor's note
Feature image via Swedish Stockings. All other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion and beauty brands’ impact on people, the planet, and animals.
We updated this article on 12 March 2026. Our editors frequently make updates to articles to ensure they’re up to date. We refreshed our suggestions to ensure they reflect brands with recent ratings.
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