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If you live in Europe, you might be wondering which fashion and beauty brands are doing better for people, the planet, and animals. We compiled this list of 84 more sustainable clothing, makeup, and skiincare brands from Europe, all rated “Good” or “Great” using our first-class methodology.
Reduce your impact by supporting local brands
There’s no denying it: sustainability is becoming increasingly important. More and more people are trying to reduce their impact on the planet and, as a result, a growing number of more ethical and sustainable beauty and fashion brands are arising to both meet the demand and help change the fashion industry for the better. But which brands are worth supporting? First, let’s learn about what makes a brand more ethical and sustainable in the first place.
What makes a better brand?
Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.
It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.
A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.
Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair, or in the case of beauty brands, beeswax, shellac, lanolin, squalene, and more. Ideally, the brand is 100% vegan.
Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.
So if you live in Europe, you might be wondering which brands to support. We know how you feel, which is why we compiled this list of more sustainable clothing and beauty brands from Europe. These better brands have all been rated “Good” or “Great” using our first-class methodology and are amongst our favourites.
Not from Europe or want to go more specific? Check out our favourite brands from:
- the USA (including California, LA, and New York)
- Canada
- Germany (including Berlin), Belgium, Spain and Portugal, Italy (including Milan), France (and Paris), the Netherlands, Sweden and Denmark, and Switzerland
- London
- Australia and New Zealand
- India
- Japan
Our favourite more sustainable and ethical brands from Europe
Yes Friends
Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends' first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.
Find the range inclusively sized in 2XS-4XL.
Näz
Näz is a Portuguese fashion brand that aims to make fashion look good, not only on you, but on the planet too. It uses a high proportion of lower-impact materials including GOTS certified organic cotton, and traces most of its supply chain.
Most garments available in sizes S-L.
Anekdot
Anekdot is a clothing brand that offers more sustainable designer underwear, swimwear, and loungewear handmade in Berlin. They create exquisite intimates upcycling materials from production leftovers, deadstock, and vintage trimmings giving them a new chance to be enjoyed in the process creating limited edition products.
Find most products in sizes XS-XL.
Jackalo
Jackalo creates organic playclothes for kids. It uses a high proportion of lower-impact materials including Global Organic Textile Standard (GOTS) certified cotton, and reuses all of its offcuts to minimise textile waste.
Find most items in sizes 4-14.
BASTET NOIR
BASTET NOIR offers custom-made clothing manufactured by women in Macedonia, ensuring that every purchase contributes to the welfare and education of these women and their children.
Find most items in sizes 36-42, or in custom sizing.
Jyoti – Fair Works
For those living in Europe, you’re lucky enough to be able to get your hands on the beautiful 100% GOTS cotton products created by Jyoti. Truly embodying responsible fashion practices, this German company provides employment for people from marginalised or disadvantaged groups in India.
Sizes available are S-XL.
CASAGiN
Italian brand CASAGiN designs apparel for those looking to foster a more sustainable and conscious lifestyle in their closet and beyond.
Find most items in sizes XS-2XL.
Nina Rein
Nina Rein is a German brand that creates more sustainable business attire in Europe under fair conditions. The brand's aesthetic is clean, feminine, and colourful, and each piece includes little details everyone loves.
Find most items in sizes 34-44.
NIKIN
If you’re the kind of person who likes to wear their morals, look no further than Swiss brand NIKIN. Not only is a tree planted every time you purchase a NIKIN product, you also get to show your tree pride.
Products are available in sizes XS-2XL.
Akyn
Founded by sustainable fashion industry legend Amy Powney, Akyn makes contemporary and timeless womenswear using lower impact materials.
COSSAC
COSSAC is a Spanish brand that believes in creating timeless, feminine, and versatile apparel responsibly. It promotes the minimalistic concept of capsule wardrobes, offering contemporary classics intended to be worn and cherished beyond seasonal trends. It uses organic or lower-impact materials and works exclusively with small factories on limited production runs to minimise waste and deadstock.
Find most of the range in sizes S-L.
Kampos
Kampos is a luxurious Italian brand that believes in creating a world with integrity and conscience now and for future generations. The brand aims to raise awareness of over-fishing and marine pollution and offers consumers unique pieces that are made of recycled plastic bottles, fishing nets, and other lower-impact organic fabrics.
Find most products in sizes XS-2XL.
ID.EIGHT
ID.EIGHT is an Italian brand that was born from the meeting between Dong Seon Lee and Giuliana Borzillo, both come from the world of footwear, where they worked and met. Together they have created a more ethical and sustainable collection of sneakers with a refined design. The shoes are made in Italy with lower-impact materials from food industry waste such as apple peels, grape stalks and seeds, and pineapple leaves, as well as recycled cotton and polyester.
Find the shoes in EU sizes 36-46.
Fanfare
Fanfare is a UK-based more sustainable brand that transforms vintage clothes into unique pieces using recycled materials. It promotes slow fashion with its repair services, take-back scheme, and lifetime guarantee.
Find most items in UK sizes 4-18.
Colorful Standard
Colorful Standard is a Danish clothing brand that makes organic fashion essentials for men and women. The brand doesn't care much for seasons or trends, instead, it creates timeless and long-lasting products to avoid the downward spiral that is over-consumption.
Find most items in sizes XS-2XL.
ISTO.
Portuguese brand ISTO.’s mandate is simple: create clothes to transcend the seasons and work as staple items in your wardrobe all year round. It has one single collection and pursues quality over quantity to try and make its items permanently available. It uses organic materials and is transparent in showing you the true cost of your clothes when you go to purchase a piece for your wardrobe.
The range is available in XS-XL.
Tripulse

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Tripulse is a Swedish activewear brand on a mission to create high performing activewear that protects our planet and its people. The brand believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, become their best selves, make bold moves, and change the world for the better.
Find most items in sizes XS-6XL.
Dressarte Paris
Dressarte Paris makes custom clothes using luxurious, lower impact materials that often come from surplus sources.
Its products are made-to-order, and you can choose from existing sizes or enter your own measurements.
Baukjen
Baukjen is a London-based womenswear brand, with a focus on more ethical and sustainable style. Its clothes are designed for you, and designed for good. The brand uses lower-impact materials including recycled materials, which helps limit the amount of chemicals, water, and wastewater used in production.
Find the range in sizes XS-L.
Pop My Way
Pop My Way is a GOTS certified brand that features mix and match baby essentials that are designed to "pop" onto the garment. This UK brand's modular and versatile designs take the stress out of getting your little one dressed with mix and match elements you can switch in and out for ease or occasion.
Mila.Vert
Mila.Vert makes chic, minimalist clothes that have a distinctly modern feel. The Slovenia-based brand produces clothes in small batches based on a pre-order system to minimise waste and help to avoid the ethical and environmental issues that the fashion industry represents.
Find the garments in sizes XS-XL.
NOAH
NOAH creates cruelty-free and 100% vegan shoes and accessories. This German brand's high-quality and long-lasting shoes are hand-crafted in Italy, using a small proportion of lower-impact materials.
Find them in EU sizes 35-42.
Opera Campi
Founded in 2017, Italian brand Opera Campi creates premium quality garments from locally-sourced raw materials. By using a balanced approach to sustainability, the brand makes conscious choices throughout its supply chain and donates 4% of its profits to social causes.
The brand is inclusively sized from 3XS-3XL.
ASKET
ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen, and only sells directly to you—putting its entire focus on building a single permanent collection.
Find the range in sizes 2XS-2XL.
pinqponq
pinqponq is a German brand that makes stylish and functional bags out of recycled plastic. It sources materials under the Fair Wear Foundation Code of Conduct and traces all of its supply chain. The brand is also 100% vegan.
JAN ‘N JUNE
JAN 'N JUNE is a more sustainable, fair and transparent fashion label from Hamburg. Created by young female entrepreneurs who could not find what they were looking for and decided to make it themselves, this minimalistic, super stylish fair fashion label succeeds in being more sustainable and affordable at the same time.
Find sizes XS-XL.
Underprotection
Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.
You can find the full range in XS-XL.
Beaumont Organic
Beaumont Organic is a UK-based slow fashion brand that blends simple style with responsible production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji.
Find the range in sizes XS-L.
OhSevenDays
OhSevenDays was started by Australian-Canadian Megan Mummery to promote slow fashion and the "power of circularity". Based in Istanbul, the brand reclaims end-of-roll fabrics from the city’s garment factories and creates sharp, everyday womenswear that’s as wearable as it is responsible. Essentially, it makes slow fashion from fast fashion's leftovers.
OhSevenDays' garments are available in sizes XS-XL, or in custom sizing.
LangerChen
LangerChen is a high-quality eco-outdoor brand for men and women that stands out through its timeless look and maximum functionality. The brand puts its people first by ensuring payment of a living wage across most of its supply chain, and visiting suppliers regularly. Bravo!
Sizes XS-XL are available in most styles.
Organique
Organique is a Portuguese athleisure brand made for the contemporary woman. It is entirely produced in a high-end local atelier and promotes slow fashion by designing with longevity in mind. It uses high-quality, organic materials and lower-impact fabrics such as organic cotton and TENCEL Lyocell and is completely vegan.
Find the range in sizes S-L.
Flamingos’ Life
Flamingos' Life creates sneakers that are free from animal-derived materials for everyone. The brand uses lower-impact and PETA approved vegan materials, including upcycled materials.
Find the range in sizes 36-46.
Lefrik
Spanish brand Lefrik designs urban bags, backpacks and travel essentials using the highest quality lower-impact fabrics made out of recycled plastic PET bottles. Founded in 2012, the brand aims to solve travel and city commuting problems by providing the most fashionable and functional bags for the modern digital nomad.
amt.
amt. studio is a Spanish clothing brand that produces locally and with recycled materials.
Find most items in sizes XS-L.
HNST
HNST is an Antwerp-based denim brand that doesn't compromise on style or quality. HNST jeans contain 56% recycled cotton, 23% Greek cotton, and 21% Tencel. As a result, they only require 361 litres of water per pair, which means this Belgian brand is reducing water consumption by 95% compared to industry standards.
ColieCo
ColieCo is a Portuguese lingerie, underwear, and swimwear brand that uses a handmade to order process for creating the most premium pieces. Every single garment is manufactured exclusively using lower-impact and responsibly sourced fabrics.
Find the range in sizes 2XS-3XL.
LOUDBODIES
LOUDBODIES is a vegan, size-inclusive womenswear brand that makes beautiful clothes often defined by frills, flounces, floral prints and vintage-inspired silhouettes.
The range is available in sizes 2XS - 10XL.
CAES
“Fashion does not have to be fast or seasonal,” says CAES (pronounced like case). The Dutch brand creates timeless, minimalist clothes using lower-impact materials such as Desserto cactus leather, recycled cotton, and Tencel Lyocell. It partly traces its supply chain and has a code of conduct covering some ILO Four Fundamental Freedoms principles.
Coco & Kandy
Coco & Kandy focuses on making uncomplicated, high quality clothes for warm weather. The Bulgarian brand uses lower-impact materials, traces most of its supply chain and visits suppliers regularly.
Pico
Pico designs beautifully soft organic and fair-trade cotton underwear for both men and women. The British brand is fully vegan and all its products are Fairtrade International - Small Producers Organisations certified.
Find the designs in sizes XS-XL.
Airpaq
Airpaq champions recycling and waste reduction by sourcing airbags, seat belt buckles, and seat belts from landfill, and transforming them into hardy backpacks, bags, and accessories.
Indilisi
Indilisi creates clothing with a strong focus on heritage crafts and handweaving, using surplus fabrics sourced from deadstock material.
Théla
Greek brand Théla creates handcrafted fashion and lifestyle accessories with plastic waste. Witnessing the increasing reliance and problems around disposable plastics and over-consumption, founder Diti Kotecha is on a mission to inspire change, diverting plastic from filling landfills, polluting oceans, and harming wildlife. It crafts pieces using lower-impact materials working with partners from disadvantaged communities, and is entirely vegan.
We Are Kin
British-based We Are Kin is a slow fashion brand that handmakes its clothes in London. The label will custom-make clothes for tall or petite heights, and focuses on inclusive sizing, timeless design, and manufacturing in limited runs to reduce waste.
We Are Kin’s clothes are available in sizes UK 4-26
Facettes Studio
Facettes Studio is a Parisian brand dedicated to "wardrobe essentials for the multifaceted woman". It uses upcycled materials and has banned polyester and polyamide from its collections, which are based around suits. Facettes Studio also provides a repairs and alterations service.
Find its clothes in sizes FR 34-44
KOHR
KOHR is a UK-based slow fashion brand that designs and manufactures in house. The brand has three main focuses to ensure it’s responsibly innovative: longevity, versatility, and traceability.
Find the range in sizes S-XL or made to order.
REER3
Founded by a Brazilian-born fashion designer and artist based in Germany, REER3 stands for slow fashion streetwear in a reduced design, produced more sustainably. It uses lower-impact dyes and materials such as organically grown, GOTS certified cotton and recycled polyester, and it's 100% vegan.
Find the range in XS-2XL.
STUDIO DE LOSTANGES
STUDIO DE LOSTANGES produces one limited-edition collection of gender-neutral clothes per year, partnering with specialists in its native France to manufacture products to an artisanal level of quality. It uses some materials from deadstock, vintage, and secondhand sources.
Find its clothes in sizes S-L
Neem
Hailing from the UK, Neem makes men's clothing with a focus on ensuring a transparent supply chain and safeguarding our environment.
Find most items in sizes S-2XL.
Teemill
Teemill is a platform that lets you build your own online store and sell t-shirt designs online. All its products are vegan and Global Organic Textile Standard (GOTS) certified, plus, it ensures payment of a living wage across its supply chain.
CARPASUS
CARPASUS is a Swiss menswear brand that makes fine shirts, ties, socks, and pocket squares. CARPASUS uses GOTS certified cotton and manufactures locally to reduce its carbon footprint. It also traces its supply chain and ensures workers are paid a living wage.
Find most products in EU sizes 36-46.
The Ethical Silk Company
Irish brand The Ethical Silk Company produces scarves, wraps, loungewear, and more that are responsibly made from 100% mulberry silk. For ultimate comfort, indulge in a pair of the mulberry silk pyjamas, printed by hand using the traditional craft of blockprinting.
Find most of the range in XS-XL.
Unbottled
Unbottled makes its products in its native France and uses as many locally sourced ingredients as possible. As its name suggests, the brand's entire range is solid bars and sticks to avoid the waste associated with bottled products.
Disruptor London
Disruptor London is a PETA approved vegan beauty brand that aims to replace unsustainable personal care products with lower-impact ones produced according to five key principles: ingredient transparency; responsible consumption; waterless formulas; responsible manufacturing; and plastic-free packaging.
Lush
Lush is a British brand created in 1995 to make beauty products from fresh ingredients. It reduces packaging waste by offering solid products and has long been a leader in anti-animal-testing cosmetics.
Editor's note
Feature image by The Knotty Ones, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our directory to search thousands of rated brands.
We updated this article on 4 August 2025. Our editors frequently make updates to articles to ensure they're up to date. We refreshed our brand selection to ensure we're featuring those with recent ratings.
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