As President Donald Trump is set to soak in a bloody UFC brawl outside the White House on his birthday Sunday, his family is getting behind $12,000 gold coins promoting the fight card.

The Trump Organization — run by the president’s sons, Eric and Donald Jr. — and the multibillion-dollar mixed martial arts company have partnered to sell a collection of “Freedom 250”-themed silver and gold coins branded with the president’s face and in a case that features a label with his signature on it.

The coins, which are set to drop Tuesday, range from nearly $250 to $12,000 apiece and also include a portrait of Trump’s bud, UFC boss Dana White, on the label.

The medallions are billed as a way to commemorate both America’s 250th birthday and a “defining patriotic moment” between Trump and the UFC, per the website of Trump Coins, which says it partners with the Trump Organization and suggests the president “designed” the medallions and other coins.

While Trump has proudly backed the coins and his likeness is apparently cleared for use, Trump Coins claims that the Trump Organization doesn’t manufacture or sell the medallions (the degree to how much the organization financially benefits from its “partnership” with Trump Coins is less clear).

The UFC event is set to air on a streaming platform operated by a Trump-aligned CEO, as well. (Note: A lawsuit filed by a watchdog group that looks to block the event from taking place on Sunday is awaiting further judicial review.)